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REANNE
FARRELL
Communications and
Marketing Designer
ABOUT THE
PROJECT
Each year Usborne Books at Home run a Travel Incentive for their Organisers.
A launch video reveals the exciting destination and event branding.
Closer to the event an itinerary booklet is created, along with travel t-shirts. These are worn throughout the trip to promote the brand, but also encouraged discussions about their achievements. They are also used as conversation starters at future events.
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